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Shift Click
Shift Click is a podcast about eCommerce tech, innovation, the people who are driving it, and their combined influence on our life and times. Every month, we feature entrepreneurs and industry experts and take a deep dive into their journeys asking them to share their insights and perspectives on trending topics that are taking the commerce world by storm.
Shift Click aims to:
- separate hype from reality, especially in the commerce industry and shine a practical light on new and emerging technology
- gauge the rapidly changing influence of technology on global culture
- celebrate companies that are pragmatic and making an impact around them
Shift Click is brought to you by Codup - a Software Development Firm that specializes in simplifying complexities in eCommerce through pragmatic engineering.
Shift Click
Agile Strategies in B2B eCommerce with Lori McDonald, CEO of Brilliance Business Solutions
In this episode of our B2B e-commerce series, we're featuring Lori McDonald, a visionary who bridges the awe-inspiring realm of digital commerce. Lori's journey from the control rooms of NASA's Space Shuttle Program to the forefront of B2B e-commerce innovation exemplifies a remarkable blend of adaptability, curiosity, and expertise.
With a foundation in computer electrical engineering from Purdue and hands-on experience as a flight controller at the NASA Johnson Space Center, Lori brings a unique perspective to digital commerce challenges. Her transition into a digital commerce consultant showcases her ability to apply the principles of continuous improvement and adaptability, learned from the space industry, to help manufacturers and distributors excel online.
Alongside her husband Dave, also a former NASA intern, Lori embarked on a new venture in 1998, founding a web development company specialized in B2B e-commerce solutions. Together, they leveraged their combined expertise in engineering and data management to address the unique needs of the B2B sector.
Join us as Lori shares insights on agile strategies in commerce, from the vastness of space to the dynamic landscape of digital commerce, offering invaluable lessons on innovation and adaptation for today's businesses.
Contact: https://codup.co/contact-us/
